What is it about the recipe for Red Lobster biscuits that makes it such a guarded secret? Very few people know the actual recipe yet and many will go to quite extreme lengths to duplicate the taste of these biscuits. Therein lays the reason for such a ‘hush hush’ attitude on the part of Red Lobster towards it famous biscuit recipe. Simply put, these biscuits are incredibly popular because they are unique, delicious, and unavailable for purchase anywhere other than Red Lobster. This, clearly, fuels the popularity of the biscuits to a great extent. Now, if you think that Red Lobster biscuit recipes were the culmination of a long thought about planned phenomenon, you would be mistaken. Like make popular menu items, the recipe for Red Lobster biscuits discovered its popularity quite by accident.
When it comes to restaurant items, you never know what things on the menu will prove popular. Now, if it is difficult to ascertain what will become popular, it is practically impossible to determine what will become a sensation. If such a determination was easy then there would be quite a larger number of millionaires in the world. After all, they would simply have to figure out the next restaurant item sensation and release it! Of course, such planning is usually impossible. Most “hot” menu items often become popular unexpectedly. This is the case with Red Lobster restaurant recipes.
Although Red Lobster came into existence in 1970 (actually, it came into existence in 1968 under a different name), the addition of the recipe for Red Lobster biscuits did not come about until the 1990’s. Prior to the inclusion of these biscuits, Red Lobster would offer the more traditional fare of garlic bread and hushpuppies. Garlic bread is a common item found in virtually every type of restaurant. Long popular with children, hushpuppies are basically cornmeal bread that is deep fried. Again, while these items are popular they are not unique or original. While nice inclusions to the Red Lobster menu, they did not exactly spark any excitement. Perhaps this was the reason why the decision was made to replace garlic bread and hushpuppies with the recipe for Red Lobster biscuits were made.
So why did the recipe for Red Lobster biscuits prove to be so popular? More than likely, the originality of the biscuits clearly had a lot to do with this. There were no other restaurants offering biscuits mixed with cheddar cheese and scampi butter. This created an air of scarcity since these biscuits could not be purchased anywhere other than a Red Lobster restaurant. Such scarcity stimulated demand for the biscuits that drew in many customers. In fact, many take out orders or for biscuits alone! Needless to say, such demand never existed for garlic bread and hushpuppies.
This has also fueled an “amateur” interest in duplicating the recipe for Red Lobster biscuits. That truly speaks volumes for the popularity of the biscuits. In a way, the popularity is truly a phenomenon and Red Lobster really deserves a pat on the proverbial back for actually doing what so many restaurant chains have been unable to do.
